I had the opportunity to Direct this project for New Balance back in December. This was a pretty ambitious shoot with a really fun concept. We shot in the New Balance Factory in Lawerence Mass, Downtown LA, and outside of Joshua Tree National Park.
This was one of my bigger projects of 2019 and a lot of thought and effort was put into the pre production and production. The final product is still in post production, but I’m looking forward to releasing it soon.
